A+E Global Media Launches Storyground, a New Studio to Help Advertisers Create Content
A+E Global Media wants to ramp up the work it does to help advertisers create bespoke content for its media properties.
The company, jointly controlled by Disney and Hearst, is launching Storyground, a studio that aims to help advertisers create bespoke content for A+E outlets that could include History, A&E and Lifetime, among other properties.
“Last year, we introduced A+E Global Media to reflect the full depth and breadth of who we are: a multi-faceted global media and entertainment company, reflected in the strength and scale of our content, talent and global platforms reach. Today, we are continuing to evolve on that foundation — delivering distinctive programming across the most popular genres and on every screen. World-class talent choose our trusted brands as the home to tell their stories. That passion, mixed with purpose, is why audiences return to us again and again,” says Paul Buccieri, president and chairman of A+E Global Media. “With the launch of Storyground, we’re further building upon our expertise as premium and innovative storytellers–deepening audience engagement and creating meaningful value for our partners.”
The company unveiled the new capability Wednesday as part of its “upfront” pitch to advertisers. During the “upfront” sales market, advertisers work to sell the bulk of their commercial inventory ahead of the release of their next cycle of programming.
“Storyground can really supercharge the premium high touch service that we have provided to clients for decades, at scale,” says Juliana Stock, president of marketing and digital at A+E Global Media.
A+E Global Networks has crafted several standout content initiatives for advertisers including KFC and Chili’s over the years, but launching the studio aims to accelerate those efforts. Storyground aims to produce unique, creative concepts across linear, digital and social media to drive results that might not be spurred by traditional advertising.
“We can, in a lot of ways, move quicker because we’re a little smaller and nimbler, setting us apart from larger media companies,” says Toby Byrne, president, media solutions at A+E Global Media. “We strongly believe our premium content fuels innovative solutions for advertisers.”
A+E Global Media also unveiled a new effort to forge strategic alliances with leading content creators to complement its key genres and brands. As part of the effort, creators will align with brands to help with alliances tied to marketing, digital, and partnership efforts. Creators will use their own social platforms as well as A+E’s digital network. The company expects to reveal more influencer and creator partnerships in weeks to come.
The company, jointly controlled by Disney and Hearst, is launching Storyground, a studio that aims to help advertisers create bespoke content for A+E outlets that could include History, A&E and Lifetime, among other properties.
“Last year, we introduced A+E Global Media to reflect the full depth and breadth of who we are: a multi-faceted global media and entertainment company, reflected in the strength and scale of our content, talent and global platforms reach. Today, we are continuing to evolve on that foundation — delivering distinctive programming across the most popular genres and on every screen. World-class talent choose our trusted brands as the home to tell their stories. That passion, mixed with purpose, is why audiences return to us again and again,” says Paul Buccieri, president and chairman of A+E Global Media. “With the launch of Storyground, we’re further building upon our expertise as premium and innovative storytellers–deepening audience engagement and creating meaningful value for our partners.”
The company unveiled the new capability Wednesday as part of its “upfront” pitch to advertisers. During the “upfront” sales market, advertisers work to sell the bulk of their commercial inventory ahead of the release of their next cycle of programming.
“Storyground can really supercharge the premium high touch service that we have provided to clients for decades, at scale,” says Juliana Stock, president of marketing and digital at A+E Global Media.
A+E Global Networks has crafted several standout content initiatives for advertisers including KFC and Chili’s over the years, but launching the studio aims to accelerate those efforts. Storyground aims to produce unique, creative concepts across linear, digital and social media to drive results that might not be spurred by traditional advertising.
“We can, in a lot of ways, move quicker because we’re a little smaller and nimbler, setting us apart from larger media companies,” says Toby Byrne, president, media solutions at A+E Global Media. “We strongly believe our premium content fuels innovative solutions for advertisers.”
A+E Global Media also unveiled a new effort to forge strategic alliances with leading content creators to complement its key genres and brands. As part of the effort, creators will align with brands to help with alliances tied to marketing, digital, and partnership efforts. Creators will use their own social platforms as well as A+E’s digital network. The company expects to reveal more influencer and creator partnerships in weeks to come.