Content creator, actor and beauty founder Claudia Sulewski has signed with WME for representation in all areas. Claudia Sulewski, who began her career as a beauty vlogger in 2009 — amassing nearly seven million followers across platforms — has now made the transition to Hollywood. The 29 year-old Sulewski made her feature debut in “I Love My Dad” in 2022 and currently stars in Apple TV+’s “Shrinking” alongside Harrison Ford and Jason Segel. She has also had supporting roles in web and TV series such as “T@gged” and “The Commute,” and appeared in an episode of Marvel’s “Runaways.”
The creative has also dipped her foot into directing, working most closely with her fiancé, musician Finneas O’Connell. She helmed the music video for Finneas’s “2001” and “Mona Lisa, Mona Lisa,” as well as “David’s Brother” for The Favors (Finneas + Ashe).
“I think because I’ve been doing YouTube for so long, I forget how much creative control I have in every aspect of it,” Sulewski told Variety last year about making the transition from social media to traditional filmmaking. “I think that was the thing that intrigued me so much about acting — you have to kind of let go and trust the process and trust the team around you.” Outside of film and TV, Sulewski is also the founder of the body care and fragrance brand Cyclar, which she launched in 2023. As of this week, Cyclar is set to launch online at Sephora on Feb. 21 and roll out to 500 of the retailer’s stores by mid-March. Sulewski continues to be represented by Shelter PR and Ashley Silver at Brecheen Feldman Breimer Silver & Thompson.